About Us
A Sacred Response in a Profane Time
Puratani is a revivalist movement born in 2021 to reclaim the sacred core of Sanātan Dharma. Disturbed by the commercialisation of Durga Puja, we chose devotion over display, purity over performance. Rooted in śāstra and bhakti, we conduct scripturally authentic rituals and preserve Bengal’s spiritual legacy — not as nostalgia, but as a living tradition to be protected, practised, and passed on.
Our Story
Not everything about the COVID era was bleak. For us, it marked a quiet awakening — the beginning of something sacred. In 2021, three friends, troubled by what Durga Puja had become, felt an urgent, inner pull to do something different. Not grand. Not performative. Just pure.
What triggered this resolve was disillusionment. Behind the curtain of most Sarbajanik (Barowari) Pujas, the truth was hard to ignore. While organisers spoke of sāttwik intent and devotion, the reality was a festival hollowed out by excess. Worship and ritual — the soul of the Puja — had become the smallest budget line. The bulk was spent on extravagant décor, loud music, and even prasad that was bought, not offered. The sacred had become commercial. The divine, sidelined.
The ideals of śuddhatā (purity) and sāttvikatā (spiritual clarity) had turned into marketing slogans. Pujas have become platforms for ego, competition, and spectacle — not devotion. When non-vegetarian food stalls almost shares a wall with the sanctum where Maa is worshipped, one cannot help but ask: where is the sanctity? A line had clearly been crossed. Has urban modernity so utterly changed the Bengali soul? The question arose — where was Maa in all this? Where was the devotion? Had modernity stripped the Bengali of his spiritual identity?
Out of this discomfort, Puratani was born. Two more joined, then a few others. Not out of nostalgia — but out of a fierce love for what is real, sacred, and fading. We realised it was time to think not just with the heart, but with the mind. What will we leave behind? When our children grow up in places far from Bengal, how will they know who they truly are, if we pass down nothing of what was once ours?
Yes, we live in a multicultural world — and we honour that. But we also believe that respecting others begins with respecting ourselves. Our roots matter. Our traditions, in their original form, matter.
Puratani is our response — a movement to protect, practise, and pass on the timeless essence of Sanātan Dharma and Bengal’s sacred culture. Not reimagined. Not diluted. Just preserved, with devotion, discipline, and love.
This is our story. And it’s only the beginning !
